Most people I know have written off the BlackBerry. In fact, its more than most people, its nearly everyone.
When people at work (and for that matter at home) see me using my BlackBerry phone (the Z30), its like a novel experience for them to watch someone use what they believe is probably the biggest failure in mobile technology today. The most natural reaction is generally the “but why” reaction. But why must you be using a BlackBerry when there are so many great Android / Apple options!? But why must anyone be using a BlackBerry at all, isn’t the company closing down?
So, while earlier I used to try and defend why I continued to be a BlackBerry user for the past 6 years, I’ve simply stopped doing it anymore. And that’s because until one actually uses a BlackBerry that runs the BB10 OS – which I have been using for the past 4 years, I don’t think they can fully appreciate why some BlackBerry loyals aren’t giving up on it just yet.
BlackBerry released the BB10 OS in 2013 taking a leap from its BB6 version, which everyone said was a desperate attempt at bringing itself at par with Android and iOS. And maybe it was, an attempt to re-imagine and re-position the BlackBerry on an equal operating plane.
But consider what BlackBerry did with BB 10. It actually innovated! And it out innovated Apple as well as Android.If we leave the app world factor out, BlackBerry actually delivered a much more sophisticated, productive, thought through and streamlined operating system. The Hub, which is the central feature of the BB 10 operating system, is such a simple, efficient and practical solution that I cannot imagine functioning without it. It is immediately intuitive, integrating all notifications from SMS and emails, to social media and instant messaging. I never have to actually enter the Gmail, Twitter or Whatsapp apps to check and respond to my messages, which if you think about it, is a huge convenience.
BlackBerry Flow – gesture control. When I first started using a BB10 device, it took me about a week to get used to having no home, menu or back buttons on the phone. But pretty soon, I realized what a blessing gesture control was! True to its name, BlackBerry Flow allows you to run apps side by side; you can hop from one to the other without losing any content or progress and pickup exactly where you left off without having to exit and enter apps repeatedly. Try doing that on the iOS or an Android, and tell me if it isn’t super annoying to constantly get in and get out of every app you’re using. With Flow, BlackBerry nailed navigation. It is the single most fluid operating system and interface I have experienced across devices – and I’ve used both iOS and Android.
Don’t they call Blackberry the king of the keyboard? Yes they do, and for good reason. Whether its the touch keypad or the iconic physical keyboard, BlackBerry knows what its doing and is hands down the king of keyboard design, so lets not even get into that.
And finally, the handsets. BlackBerry launched a whole new generation of handsets when it released the BB10 OS. And while some of these had a bumpy start, almost every flagship device won accolades for its design and performance. In 2014, the BlackBerry Z30 won gold in the ‘Consumer Product of the Year’ category at the Best in Biz Awards 2014 International. The same year, it also won the WIRED’s CES Smartphone Thunderdome Challenge with a 110 point lead on Apple in the second place (hah!). CES is a global consumer electronics and consumer technology tradeshow that takes place every January in Las Vegas, Nevada. In 2015 the BlackBerry Passport won the Red Dot ‘Best of the Best’ Award for Product Design – I could start gushing endlessly about this device, so just go and read what the jury had to say about it here. And in 2016, the BlackBerry Priv won it again.
My only regret would be to miss out on the BlackBerry Passport, which was going to be my next device – and that too only because it wont get Whatsapp support, which I use extensively like everyone else. But for more reasons than that, Blackberry shouldn’t let this premier device slip through the cracks, and I can only hope they bring an Android integrated version on it too.
So yes, I have more than “some” hope in BlackBerry’s revival and I am waiting to see what they bring out next!